"Synestheitic perception is the rule, and we are unaware of it only because scientific knowledge shifts the centre of gravity of experience, so that we have unlearned how to see, hear, and generally speaking, feel, in order to deduce, from our bodily organization and the world as the physicist conceives it, what we are to see, hear and feel." -Merleau-Ponty (Why I [STILL] Want My MTV, pg 165)
Aesthetics is a big part when dealing with anything that refers to a visual work of art. Like music videos, aesthetics is one of the main focuses that are important to people when they in production or even a documentary on something. Aesthetics are the main reason that many things such as music videos look so good the way that they do, because people focus on the importance of being aesthetically pleasing.
Synesthesia is like a state of mind that people go into when dealing with the visual effects. These words are more of communicational theories and terms that need to be used when dealing with type of thought process. Making things look aesthetically pleasing is one of the most important parts of a music video. The music itself is such a huge part, but trying to portray the music and the importance of it through a music video is just as an important. Words can be interpreted in many different ways, but when you put a video with those words, it can only be taken one way.
Aisthesis is how we take in the world around us. "To the extent that an aisthesis aims at what is its own-the beings genuinely accessible through it and for it, for example, looking at colors-apprehending is always true. This means that looking always discovers colors, hearing always discovers tones. What is in the purest and most original sense "true"...is pure noein...This Noein can never cover up, can never be false" (Why I [STILL] Want My MTV, pg 170).
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