Style!

In our everyday lives we think of style as what a person tends to wear, but in a music video we look for something different. While flipping channels we can pick out a music video because of the shooting, lighting, and editing (Why I [STILL] Want My MTV, pg 91). And for those of us who really enjoy watching music video's we pick up on an artist's style or "theme". In music video's it is not about being "in stlye", but more like "having A style".



Kevin Williams' "Why I STILL Want My MTV"

"Music makes sense of the world in part because it does not reduce the world to prose, information, or messages (although lyrics and progammatic music are free to do so), but moves the body and world as rhythmuc, harmonic, lyrical communication. The latter are capable of commenting on the concepts like love and politics and opening emotion and psychic and physical fields in ways that prose simply cannot" (Why I [STILL] Want My MTV, pg 99). When listening to a song on the radio you may pay attention to the lyrics and wonder or think you know what a song is about, even if you think you know the artists style, but watching the music video can really help you understand more about the artist style and know what they were thinking while writing a song. One of my favorite country song's right now is Miranda Lambert's song "Over You". With lyrics like...

"But you went away
How dare you?
I miss you
They say I’ll be OK
But I’m not going to ever get over you"

...you would think it's a typical love song. However, after watching the video you'll see it's actually about her brother-in-law who passed away and with her style and lyrics you'll never listen to the song the same way again.
Style is an expression of relationship among body, technology, and world. It reveals a conciousness of the world, a way of expressing perceptual experience, a communivative engagement that opens in a reversible relationship between expression and perception (Why I [STILL] Want My MTV, pg 101). 



Jacobson's Communication's Model
(Why I [STILL] Want My MTV, pg 109)